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Social Media in HR: Best Practices for Recruitment, Branding, and Engagement

Categories: HR
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About Course

Course Overview:

This focused 5-day course is designed for HR professionals seeking to leverage the power of social media for effective talent acquisition, employer branding, and employee engagement. Participants will explore best practices, strategies, and practical tools to harness the potential of various social media platforms in the HR context.

Learning Methodology:

  • Interactive workshops, case studies, and group discussions
  • Hands-on exercises with social media tools
  • Guest lectures from social media and HR experts
  • Real-world scenario analysis and problem-solving
  • Action planning for implementing social media strategies in HR

Who Should Attend:

  • HR professionals and practitioners
  • Employer brand managers
  • Recruitment specialists and talent acquisition professionals
  • Social media managers
  • Individuals seeking to enhance their understanding of social media in HR

Benefits of Attending:

  • In-depth understanding of the role of social media in HR
  • Practical skills for developing and maintaining an employer brand on social media
  • Strategies for effective social media recruitment
  • Insights into fostering employee engagement through social platforms
  • Actionable plans for measuring and optimizing social media initiatives

 

 

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What Will You Learn?

  • Day 1: Introduction to Social Media in HR
  • • Understanding the role of social media in HR functions
  • • Overview of popular social media platforms
  • • Identifying the benefits and challenges of social media in HR
  • • Case studies on successful social media HR initiatives
  • Day 2: Employer Branding on Social Media
  • • Developing a compelling employer brand on social media
  • • Crafting an authentic and engaging narrative
  • • Utilizing visual content for brand storytelling
  • • Monitoring and managing employer brand perception
  • Day 3: Social Media Recruitment Strategies
  • • Leveraging social media for talent acquisition
  • • Effective use of LinkedIn, Twitter, and other platforms
  • • Social sourcing and candidate engagement
  • • Integrating social media into the recruitment process
  • Day 4: Employee Engagement and Advocacy
  • • Building employee engagement through social media
  • • Encouraging employee advocacy on social platforms
  • • Implementing social recognition programs
  • • Addressing challenges and mitigating risks
  • Day 5: Metrics and Analytics for Social Media in HR
  • • Identifying key performance indicators (KPIs) for social media in HR
  • • Measuring the success of employer branding and recruitment efforts
  • • Using analytics for continuous improvement
  • • Creating action plans for successful social media integration

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