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Social Media Customer Service

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About Course

Course Duration: 1 week

Course Overview:

“Social Media Customer Service” is an intensive 5-day program designed for professionals who want to excel in providing customer service through social media channels. Participants will explore strategies for managing customer inquiries, handling feedback, and building positive customer relationships in the dynamic landscape of social media.

Assessment:

Participants will be assessed through case study analyses, group projects, workshop exercises, a final project presentation, and the development of an innovative social media customer service plan.

Certification:

Upon successful completion, participants will receive a “Certificate in Social Media Customer Service,” recognizing their proficiency in providing effective customer service through social media channels.

What Will You Learn?

  • Day 1: Introduction to Social Media Customer Service
  • Defining the Importance of Social Media Customer Service
  • Key Elements of Effective Social Media Engagement
  • Overview of Global Trends in Social Media Customer Service
  • Understanding the Role of Social Media in Customer Experience
  • Day 2: Building a Social Media Customer Service Strategy
  • Developing a Social Media Customer Service Policy
  • Proactive Approaches to Managing Customer Inquiries
  • Handling Challenging Situations on Social Media
  • Role-Playing Exercises: Social Media Customer Service Scenarios
  • Day 3: Effective Communication on Social Media
  • Tailoring Messages for Different Social Media Platforms
  • Utilizing Technology for Timely Responses
  • Managing Customer Expectations in a Social Media Environment
  • Workshop: Crafting Effective Social Media Responses
  • Day 4: Proactive Customer Engagement on Social Media
  • Building a Proactive Social Media Customer Engagement Plan
  • Strategies for Turning Dissatisfaction into Satisfaction
  • Leveraging Social Media for Service Recovery
  • Workshop: Developing a Proactive Social Media Engagement Strategy
  • Day 5: Continuous Improvement and Final Project
  • Implementing Continuous Improvement Practices in Social Media Customer Service
  • Metrics and Measurement for Success in Social Media Interactions
  • Final Project: Developing and Presenting an Innovative Social Media Customer Service Plan

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