Search
SGA
Search

PR Analytics and Measurement

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Course Duration: 1 week

Course Overview:

“PR Analytics and Measurement” is an immersive 5-day program designed for communication professionals and public relations specialists aiming to master the strategic use of analytics in evaluating and optimizing PR strategies. Participants will delve into advanced analytics tools, measurement frameworks, and practical applications to enhance the effectiveness and impact of PR campaigns.

Assessment:

Participants will be evaluated through hands-on workshops, case study analyses, and a final project involving the creation and presentation of a comprehensive PR analytics report.

Certification:

Upon successful completion, participants will receive a “Certificate in Advanced PR Analytics and Measurement,” recognizing their expertise in leveraging analytics to evaluate and optimize PR strategies.

Show More

What Will You Learn?

  • Day 1: Introduction to PR Analytics
  • Understanding the Significance of Analytics in PR
  • Key Metrics and KPIs for PR Success
  • Exploring PR Analytics Tools and Technologies
  • Case Studies: Analyzing Successful PR Campaigns through Analytics
  • Day 2: Implementing Comprehensive Measurement Frameworks
  • Defining Clear Objectives and Goals
  • Building a Robust Measurement Framework for PR
  • Aligning Metrics with Business Objectives
  • Workshop: Developing a Comprehensive PR Measurement Plan
  • Day 3: Advanced Analytics Techniques in PR
  • Social Media Analytics Strategies
  • Sentiment Analysis for Brand Perception
  • Competitor Benchmarking and Analysis
  • Workshop: Hands-on Advanced Analytics Exercises
  • Day 4: Data Visualization and Real-time Insights
  • Effective Data Visualization Techniques
  • Creating Compelling PR Reports
  • Utilizing Dashboards for Real-time Analytics
  • Workshop: Designing Visual Reports and Dashboards
  • Day 5: Application and Final Project
  • Applying Analytics to PR Campaigns
  • Continuous Improvement in PR Strategies
  • Final Project: Developing and Presenting an Integrated PR Analytics Report
  • Course Recap and Closing Session

Student Ratings & Reviews

No Review Yet
No Review Yet

Want to receive push notifications for all major on-site activities?

✕