PPC Advertising Mastery – Driving Results with Paid Search

What Will You Learn?

• Day 1: Introduction to PPC Advertising
• Understanding the fundamentals of paid search
• Overview of major PPC platforms (Google Ads, Bing Ads, etc.)
• Setting goals for effective PPC campaigns
• Day 2: Campaign Setup and Structure
• Creating and organizing PPC campaigns
• Keyword selection and ad group optimization
• Ad copywriting best practices
• Day 3: Bid Strategies and Budget Management
• Implementing effective bidding strategies
• Budget allocation and bid adjustments
• Maximizing ROI with budget optimization
• Day 4: Ad Extensions and Quality Score
• Utilizing ad extensions for enhanced visibility
• Understanding Quality Score and its impact
• Improving ad relevance and landing page experience
• Day 5: Analytics and Performance Measurement
• Setting up conversion tracking
• Analyzing PPC performance metrics
• Iterative improvement based on data insights