About Course
Course Overview:
The “Introduction to Public Relations” course is a dynamic 5-day program designed for individuals aspiring to enter the field of public relations or enhance their understanding of PR principles. Participants will delve into the foundations of PR, key strategies, and practical skills essential for effective communication and reputation management.
Assessment: Participants will be assessed through quizzes, group projects, and the final project, which involves designing a PR measurement plan for a hypothetical campaign.
Methodology: This course adopts an interactive learning approach, combining instructor-led sessions, case studies, group discussions, practical exercises, and workshops. Participants will actively engage in real-world PR scenarios, enhancing their skills through hands-on experiences.