Government and Public Affairs in PR

About Course

Course Duration: 1 week

Course Overview:

“Government and Public Affairs in PR” is a comprehensive 5-day program designed for communication professionals, public relations specialists, and government affairs practitioners seeking to navigate the complex intersection of government, politics, and public relations. Participants will explore strategies for effective government relations, public affairs campaigns, and building positive relationships with policymakers.

Assessment:

Participants will be assessed through case study analyses, group projects, a crisis management simulation, and a final project involving the development of an integrated PR campaign for government and public affairs.

Certification:

Upon successful completion, participants will receive a “Certificate in Government and Public Affairs in PR,” recognizing their proficiency in navigating the complex landscape of government relations and public affairs.

Day 1: Introduction to Government and Public Affairs in PR
Understanding the Interplay Between Government, Politics, and PR
The Role of Government Relations in Organizational Strategy
Key Concepts and Terminology in Public Affairs
Case Studies: Analyzing Successful Government and Public Affairs Campaigns
Day 2: Building Positive Relationships with Policymakers
Identifying and Engaging Key Stakeholders in Government
Developing Effective Advocacy Strategies
Lobbying and Advocacy Best Practices
Workshop: Crafting an Advocacy Plan
Day 3: Legislative and Regulatory Affairs
Navigating Legislative Processes and Procedures
Engaging with Regulatory Agencies
Compliance and Legal Considerations
Case Studies: Successful Legislative and Regulatory Affairs Campaigns
Day 4: Crisis Management in Government and Public Affairs
Identifying and Mitigating Government Relations Risks
Crisis Communication in Political and Regulatory Environments
Building Resilience in Government and Public Affairs
Workshop: Crisis Management Simulation
Day 5: Advanced Strategies and Future Trends
Advanced Techniques in Government and Public Affairs
Harnessing Digital Tools for Political and Public Engagement
Predicting and Adapting to Future Trends in Public Affairs
Final Project: Designing an Integrated PR Campaign for Government and Public Affairs

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