Marketing Ethics and Social Responsibility in the Digital Age

What Will You Learn?

• Day 1: Introduction to Marketing Ethics
• Defining ethical marketing and its importance
• Overview of ethical issues in advertising and promotion
• The impact of technology on marketing ethics
• Day 2: Consumer Privacy and Data Ethics
• Understanding the ethical implications of data collection
• GDPR and other data protection regulations
• Balancing personalization and privacy in marketing
• Day 3: Ethical Branding and Communication
• Crafting ethical brand messaging
• Greenwashing and ethical considerations in advertising
• The role of transparency in building trust
• Day 4: Social Responsibility in Marketing
• The concept of corporate social responsibility (CSR)
• Integrating CSR into marketing strategies
• Case studies of successful socially responsible marketing campaigns
• Day 5: Ethical Decision-Making in Marketing
• Developing an ethical decision-making framework
• Addressing ethical dilemmas in marketing practices
• Implementing ethical marketing practices in organizations