Understanding Consumer Behavior and Market Research Strategies

What Will You Learn?

• Day 1: Introduction to Consumer Behavior
• Understanding the psychology of consumer decision-making
• Overview of key factors influencing consumer behavior
• The impact of culture, social class, and demographics on consumer choices
• Day 2: Consumer Decision-Making Process
• Exploration of the stages in the consumer decision journey
• Factors influencing purchase decisions
• Application of decision-making models in marketing
• Day 3: Market Research Fundamentals
• Importance of market research in business strategy
• Types of market research: qualitative vs. quantitative
• Developing effective research objectives
• Day 4: Conducting Market Research
• Planning and executing surveys, interviews, and focus groups
• Analyzing and interpreting research data
• Ethical considerations in market research
• Day 5: Applying Consumer Insights
• Implementing consumer insights in product development
• Targeted marketing strategies based on consumer behavior
• Adapting business strategies based on market research findings