Data-Driven Marketing and Analytics Mastery

What Will You Learn?

• Day 1: Introduction to Data-Driven Marketing
• Understanding the role of data in modern marketing
• Overview of data sources and types
• Setting data-driven marketing goals
• Day 2: Implementing Marketing Analytics Tools
• Introduction to marketing analytics platforms
• Setting up and configuring analytics tools
• Understanding data privacy and compliance
• Day 3: Customer Segmentation and Targeting
• Utilizing data for effective customer segmentation
• Developing targeted marketing strategies
• Personalization and its impact on customer engagement
• Day 4: A/B Testing and Conversion Optimization
• Implementing A/B testing for marketing campaigns
• Analyzing and interpreting test results
• Strategies for optimizing conversion rates
• Day 5: Marketing Attribution and Reporting
• Understanding marketing attribution models
• Building comprehensive marketing reports
• Iterative improvement based on data insights