Email Marketing and Automation Essentials

What Will You Learn?

• Day 1: Introduction to Email Marketing
• Understanding the role of email marketing in the digital landscape
• Overview of email marketing platforms and tools
• Setting goals for effective email campaigns
• Day 2: Building and Segmenting Email Lists
• Creating and growing an email subscriber list
• Segmentation strategies for personalized communication
• Compliance with email marketing regulations
• Day 3: Crafting Compelling Email Content
• Writing persuasive and engaging email copy
• Design principles for effective email layouts
• A/B testing for optimizing email content
• Day 4: Introduction to Email Automation
• Benefits and applications of email automation
• Designing automated workflows and customer journeys
• Integration with CRM systems and other marketing tools
• Day 5: Analytics and Optimization
• Tracking and analyzing email campaign performance
• Iterative improvement based on data insights
• Implementing best practices for sustained success