Digital Marketing Fundamentals

What Will You Learn?

• Day 1: Introduction and Digital Landscape
• Overview of digital marketing channels
• Understanding current industry trends
• Digital marketing strategy essentials
• Day 2: Website and Content Strategy
• Building user-friendly websites
• Crafting and optimizing content
• Introduction to SEO basics
• Day 3: Social Media Marketing
• Leveraging major social media platforms
• Developing effective social media strategies
• Creating and managing campaigns
• Day 4: Email Marketing and Google Ads
• Building impactful email campaigns
• Google Ads essentials for online advertising
• Budgeting and optimizing ad performance
• Day 5: Analytics and Data-Driven Decisions
• Introduction to web analytics tools
• Key performance indicators (KPIs)
• Analyzing and interpreting digital marketing data