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About Course

Course Overview:

This comprehensive 1-week course is tailored for sales professionals aiming to excel in the complex landscape of B2B sales and account management. Through a combination of strategic insights, practical exercises, and real-world case studies, participants will gain the skills and knowledge needed to thrive in the business-to-business sales environment.

Certification:

Upon successful completion of the course, participants will receive a certification acknowledging their expertise in B2B Sales and Account Management.

What Will You Learn?

  • Day 1: Introduction to B2B Sales
  • Understanding the unique dynamics of B2B sales
  • Identifying key stakeholders and decision-makers
  • Building a strategic approach to B2B prospecting
  • Day 2: Relationship Building in B2B
  • Establishing and nurturing long-term client relationships
  • Effective communication in B2B scenarios
  • Leveraging networking for B2B success
  • Day 3: Strategic Account Management
  • Developing and implementing account management strategies
  • Identifying growth opportunities within existing accounts
  • Handling challenges in B2B account management
  • Day 4: B2B Sales Negotiation
  • Advanced negotiation techniques for complex B2B deals
  • Contract negotiation and deal structuring
  • Mitigating risks and objections in B2B negotiations
  • Day 5: Mastering B2B Sales Leadership
  • Leadership skills for B2B sales teams
  • Metrics and analytics for performance evaluation
  • Creating a customer-centric B2B sales culture

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