About Course
Course Duration: 1 week
Course Overview:
“Branding and Positioning in PR” is an immersive 5-day program designed for communication professionals, public relations specialists, and marketing executives seeking to elevate their expertise in brand management and strategic positioning. Participants will delve into advanced concepts, trends, and hands-on exercises to master the art and science of building and positioning successful brands.
Assessment:
Participants will be assessed through case study analyses, group projects, workshop exercises, a simulated integrated branding and positioning exercise, and a final project involving the development of an innovative integrated branding and positioning campaign.
Certification:
Upon successful completion, participants will receive a “Certificate in Advanced Branding and Positioning in PR,” recognizing their proficiency in advanced strategies for building and positioning successful brands.
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