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PR Ethics and Professionalism

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About Course

Course Duration: 1 week

Course Overview:

“PR Ethics and Professionalism” is an extensive 5-day program designed to immerse communication professionals, public relations specialists, and individuals involved in PR in the critical aspects of ethical considerations and professional standards within the field. Participants will explore ethical frameworks, industry best practices, and strategies for upholding professionalism in diverse PR scenarios.

Assessment:

Participants will be evaluated through case study analyses, group projects, the development of a personal code of ethics, and a final project involving the creation of an ethical framework for emerging PR trends.

Certification:

Upon successful completion, participants will receive a “Certificate in PR Ethics and Professionalism,” recognizing their dedication to ethical practices and professionalism in the dynamic field of public relations.

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What Will You Learn?

  • Day 1: Foundations of PR Ethics
  • Understanding the Significance of Ethics in PR
  • Key Theories and Principles of Ethical Decision-Making
  • Analyzing Case Studies: Ethical Dilemmas in PR
  • Overview of Ethics Codes and Guidelines in PR
  • Day 2: Professional Standards in PR
  • Defining and Cultivating Professionalism in PR
  • Industry Associations, Accreditation, and Codes of Conduct
  • Legal Considerations and Compliance in PR
  • Workshop: Developing a Personal Code of Ethics for PR
  • Day 3: Navigating Complex Ethical Challenges in PR
  • Ethical Decision-Making Models in PR
  • Balancing Stakeholder Interests and Expectations
  • Addressing Ethical Challenges in Crisis Communication
  • Case Studies: Strategies for Resolving Ethical Dilemmas in PR
  • Day 4: Advancing Professionalism in PR
  • Lifelong Learning and Continuous Professional Development
  • Diversity and Inclusion in PR Practices
  • Corporate Social Responsibility (CSR) and Ethical PR
  • Workshop: Designing and Assessing an Ethical PR Campaign
  • Day 5: Ethics in Emerging PR Trends
  • Ethical Considerations in Influencer Marketing
  • Transparency and Accountability in PR Analytics
  • Navigating Ethical Challenges in Digital PR
  • Final Project: Developing an Ethical Framework for Emerging PR Trends

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