Corporate Social Responsibility (CSR) in PR

What Will You Learn?

• Day 1: Introduction to CSR in PR
• Understanding Corporate Social Responsibility (CSR)
• Historical Perspective and Evolution of CSR
• CSR's Impact on Reputation and Stakeholder Relations
• Case Studies: Analyzing Effective CSR Communication Strategies
• Day 2: Integrating CSR into Organizational Culture
• Aligning CSR with Organizational Values and Mission
• Fostering Employee Engagement in CSR Initiatives
• CSR as a Catalyst for Innovation and Positive Change
• Workshop: Developing a Comprehensive CSR Integration Plan
• Day 3: Crafting CSR Communication Strategies
• Developing Compelling CSR Narratives
• Choosing Appropriate Communication Channels for CSR
• Stakeholder Engagement in CSR Communication
• Measuring and Evaluating the Impact of CSR Communication
• Day 4: CSR Reporting, Transparency, and Global Standards
• Developing CSR Reporting Guidelines
• Enhancing Transparency in CSR Communication
• Global Standards and Best Practices in CSR Reporting
• Workshop: Crafting an Effective CSR Reporting Framework
• Day 5: Advanced CSR Communication and Final Project
• Advanced CSR Communication Strategies
• Crisis Communication in CSR Contexts
• Final Project: Designing and Presenting an Integrated CSR Communication Campaign
• Course Recap and Closing Session