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Social Media for PR Professionals

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About Course

Course Duration: 1 week

Course Overview:

“Social Media for PR Professionals” is a comprehensive 5-day program designed to empower public relations specialists with the knowledge and skills needed to navigate and excel in the dynamic world of social media. Participants will explore strategic approaches, effective engagement tactics, and best practices for leveraging social platforms to enhance PR efforts.

Assessment:

Participants will be evaluated through practical exercises, group projects, and a final integrated social media PR campaign, demonstrating their ability to apply learned concepts in a strategic context.

Certification:

Upon successful completion, participants will be awarded a “Certificate in Social Media for PR Professionals,” recognizing their proficiency in leveraging social media to enhance public relations efforts.

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What Will You Learn?

  • Day 1: Foundations of Social Media for PR
  • Introduction to Social Media Platforms
  • The Role of Social Media in PR
  • Key Social Media Metrics and Analytics
  • Building an Effective Social Media Strategy
  • Day 2: Content Creation and Curation
  • Crafting Compelling Content for Social Media
  • Visual Storytelling Techniques
  • Curating Relevant and Shareable Content
  • Workshop: Creating a Content Calendar
  • Day 3: Community Management and Engagement
  • Building and Nurturing Online Communities
  • Responding to Comments and Messages
  • Handling Negative Feedback and Crisis Management
  • Case Studies: Successful Social Media PR Campaigns
  • Day 4: Social Media Analytics and Measurement
  • Utilizing Analytics Tools for Performance Tracking
  • Measuring Social Media ROI
  • Adjusting Strategies Based on Analytics Insights
  • Group Exercise: Analyzing Social Media Campaign Data
  • Day 5: Advanced Strategies and Emerging Trends
  • Influencer Marketing for PR
  • Live Video and Streaming Strategies
  • Harnessing Emerging Platforms
  • Final Project: Developing an Integrated Social Media PR Campaign

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