Strategic Brand Management (Advanced)

What Will You Learn?

• Day 1-2: Foundations of Strategic Brand Management
• Understanding the Strategic Importance of Brand Management
• Advanced Branding Models and Frameworks
• Aligning Brand Strategy with Organizational Goals
• Building a Brand-Centric Culture
• Day 3-4: Advanced Brand Positioning and Differentiation
• Advanced Positioning Strategies
• Brand Architecture and Portfolio Management
• Leveraging Data for Consumer Insights
• Dynamic and Real-Time Positioning Strategies
• Day 5-6: Strategic Brand Communication
• Integrated Marketing Communications at a Strategic Level
• Advanced Advertising and Media Planning
• Digital Branding Strategies
• Emotional Branding and Storytelling
• Day 7-8: Brand Equity and Measurement
• Developing and Measuring Brand Equity
• Advanced Brand Metrics and Key Performance Indicators (KPIs)
• Brand Valuation Techniques
• Case Studies on Successful Brand Equity Management
• Day 9-10: Leadership in Brand Excellence
• Leading Brand Teams Effectively
• Crisis Management and Reputation Building
• Sustainability and Social Responsibility in Branding
• Case Studies on Successful Strategic Brand Leadership