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Strategic Customer Relationship Management (Advanced)

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About Course

Course Duration: 2 Weeks

Course Overview:

The Strategic Customer Relationship Management (Advanced) program is an intensive course designed for customer relationship managers, marketing professionals, and business leaders aiming to excel in creating and managing long-term, strategic relationships with customers. Over 10 days, participants will explore advanced CRM strategies, leverage data-driven insights, and develop leadership skills to drive customer-centric initiatives at a strategic level.

Certification:

Upon successful completion of the 10-day Strategic Customer Relationship Management (Advanced) program, participants will receive an Advanced Certificate in Strategic CRM Leadership, recognizing their proficiency in leading and excelling in customer relationship management initiatives.

What Will You Learn?

  • Day 1-2: Foundations of Strategic CRM
  • Understanding the Strategic Role of Customer Relationship Management
  • Advanced CRM Models and Frameworks
  • Aligning CRM Strategy with Organizational Goals
  • Building a Customer-Centric Culture
  • Day 3-4: Advanced Customer Segmentation and Targeting
  • Advanced Segmentation Techniques
  • Personalization and Targeted Marketing Strategies
  • Predictive Analytics for Customer Segmentation
  • Dynamic and Real-Time Segmentation Approaches
  • Day 5-6: Strategic Customer Engagement
  • Building Emotional Connections with Customers
  • Advanced Customer Journey Mapping
  • Integrated Marketing Communications for Engagement
  • Customer Advocacy and Loyalty Programs
  • Day 7-8: Technology Integration in CRM
  • CRM Systems and Technology Landscape
  • Integrating AI and Automation in Customer Interactions
  • Data Governance and Security in CRM
  • Case Studies on Successful CRM Technology Integration
  • Day 9-10: Leadership in Customer-Centric Culture
  • Leading Customer-Centric Initiatives
  • Change Management in CRM Implementation
  • Measuring and Improving Customer Experience
  • Case Studies on Successful Strategic CRM Leadership

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