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Strategic PR Planning and Execution

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About Course

Course Overview:

The “Strategic PR Planning and Execution” course is an intensive 5-day program tailored for public relations professionals, communication strategists, and individuals aiming to elevate their PR skills. Participants will immerse themselves in advanced PR concepts, strategic planning methodologies, and hands-on exercises to master the art of effective communication and reputation management.

 

Assessment: Participants will be assessed through group projects, simulated exercises, and the final project, involving the design and presentation of a comprehensive PR campaign.

 

Methodology: This course adopts an immersive learning approach, combining expert-led sessions, case studies, group discussions, simulated exercises, and hands-on workshops. Participants will apply strategic PR concepts to real-world scenarios, honing their planning and execution skills.

 

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What Will You Learn?

  • Day 1: Advanced PR Concepts and Trends
  • Evolution of PR in the Digital Age
  • Emerging Trends in Communication
  • Leveraging Technology in PR
  • Case Studies on Innovative PR Campaigns
  • Day 2: Strategic Planning Frameworks
  • Building a Strategic PR Plan
  • SWOT Analysis and Risk Assessment
  • Defining Objectives and Key Messages
  • Workshop: Crafting a Strategic PR Brief
  • Day 3: Target Audience Segmentation and Messaging
  • Identifying Key Stakeholders
  • Tailoring Messages for Different Audiences
  • Developing Persuasive Messaging
  • Practical Exercises on Message Crafting
  • Day 4: Integrated PR Campaigns
  • Integrating PR with Marketing and Advertising
  • Multi-Channel Communication Strategies
  • Coordinating Across Media Platforms
  • Case Studies on Successful Integrated Campaigns
  • Day 5: Crisis Communication and Reputation Management
  • Proactive vs. Reactive Crisis Communication
  • Building and Protecting Reputation
  • Simulated Crisis Scenario
  • Final Project: Designing a Comprehensive PR Campaign

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